Illusion of Space & Motion

MOTION

  In this Ipod ad design for Valentine's Day we can see the illusion of movement by the repetition of multiple images of the same element. The device is applied throughout the area to convey the idea of an object tumbling in space on a directed path forming a heart shape. Source

 Appearing in the image above is another Ipod ad design, this time illustrating the illusion of movement by anticipation. Inspired on the Beatles Abbey Road album cover art, the bodies position and alignment help indicate the motion taking place. Source

 The illusion of motion here can be identified through the blurred outlines of the model's hair and body contour. There's an implied movement shown in the hair lines direction and lighting effect, suggesting an airy feeling, as the gust of a gentle breeze. Source

SPACE

Inspired in the "Christ the Redeemer" statue, this advertisement design for Heineken communicates the illusion of space by an aerial perspective. Depth is achieved by positioning larger, defined, color saturated elements in the foreground; and reducing the size and contrast value torwards the horizon. Source

For a vertical location suggesting depth in a design, I chose this ad by Nike. The focus here is concentrated on the upper part of the field, where the players are arranged to form the shape of the company's logo. Source

  As an overlapping example of space illusion, I selected the Dior ad image. There are several layers applied here to demonstrate depth; starting with the wall, then mirror, chest of drawers, lady and the ottoman. The light effect and image reflection also indicate distance. Source